4 Ways to Futureproof Your Website
AI-driven search and digital marketing is just around the
corner. So too are newer devices, such as folding phones, and faster-than-ever
connections via 5G.
As a webmaster or internet marketer, your work is never finished
when it comes to maintaining your website and ensuring it works as it should.
In this post, we’ll look at four things you can do right now to futureproof
your website and to protect it against future change.
Responsive Design
Of course, your website should already have a responsive
design. But if you want to make your site as futureproof as it possibly can be,
then it should be really responsive.
Folding phones are just around the corner, and these will be used by countless
people to view web pages. Don’t think they will catch on? No one thought big
smartphones would either!
Your website needs to not only look great on a huge range of
different devices, but also to be able to change size in real time. If your
theme essentially switches between two versions for large and small sites…
that’s not good enough!
Smarter Images
Google looks at images a little right now, paying most
attention to the alt-tags and the file-names. In the not-too-distant future
though, it will also be able to look at the actual content of the images. This will be possible thanks to machine
learning which will give us advanced computer vision.
We can already see this in products like Google Lens, which
can tell us things about objects we point our cameras at. Imagine that functionality
baked into Google, and you have an even more powerful form of search!
Wiser Wording
Google is getting smarter and smarter all the time. Not only
does that mean it’s getting better at discerning high quality and low quality
content, but it also means that it’s getting better at understanding context
and meaning. Google doesn’t just look for content matches any more, but
actually understands what users are looking for, and can find answers within
your text.
Google wants more people to search using voice through
Assistant, which means we need to write using natural language and semantic
markups to help it find the important parts of our content.
Media Rich Design
While you might not want to make any changes like this just
yet, it will make sense in the next few years to start adding richer media to
websites. As more and more people start using 5G, loading times will get faster
the world over. That in turn means that a video or large image will have less
negative impact on page load speeds.
There’s no requirement to add large animated backgrounds, or
crisp HD images, but seeing as your competition might… it certainly can’t hurt
either!
Don’t do this yet, but have a think about how you could
upgrade your site for faster connections and then you’ll be ready to embrace
this new technology.
Do all this, and your website will survive the coming years
with no problem!
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